Hougang Central Residences Price: What We Know So Far

The most common question about this development is also the one with no confirmed answer: what will it cost? No price list has been issued. What exists in the public record is a land price, a set of analyst estimates and a closely comparable project by substantially the same developers.

The land price

The consortium paid approximately S$1.5 billion, or S$1,179 psf per plot ratio, for the Hougang Central GLS site. Land is typically the largest single component of a new launch price, followed by construction, financing, marketing and the developer's margin.

Analyst estimates at the time of tender

Property analysts quoted after the December 2025 tender close suggested launch pricing in the region of S$2,500 to S$2,600 psf, or higher. Treat this as an informed market estimate with no developer endorsement behind it. Actual pricing depends on construction tender outcomes, market conditions at launch and the final unit mix.

The closest comparable

Parktown Residence in Tampines was developed by UOL, Singapore Land and CapitaLand on a site tendered at S$885 psf ppr in 2023. It launched in February 2025 and sold over 87% of its 1,193 units at an average of about S$2,360 psf on launch weekend. The Hougang land rate is roughly a third higher, which is the main reason estimates sit above that figure.

What can move the eventual number

• Stack, floor level and facing — units with better outlook and higher floors carry a premium.
• Unit size — smaller units usually carry a higher PSF than larger ones.
• Launch phase — early phases are often released at more attractive pricing.
• Prevailing cooling measures, interest rates and ABSD settings.
• Construction cost inflation between award and launch.

Information on this page is compiled from public announcements and media reports. Project particulars that have not been officially released by the developer are described as expected, estimated or to be confirmed.